NIKE Has An App To Measure You For New Sneakers

Do you shy away from shoe shopping because you don’t ever seem to get the sizing right? NIKE is ready to change the foot size game with the use of Augmented Reality (AR).


Did you know that three out of every five people are likely wearing the wrong size shoe? That’s partly because the system the industry uses to determine shoe size is antiquated. It’s not just the equipment — essentially a foot ruler with a measurement scale based on a barley corn kernel–but the concept of sizing itself. Length and width don’t provide nearly enough data to get a shoe to fit comfortably. Sizing as we know it is a gross simplification of a complex problem.

Enter Nike Fit, a new scanning solution that uses a proprietary combination of computer vision, data science, machine learning, artificial intelligence and recommendation algorithms. It does this by measuring the full shape of both feet, offering the ability to know your truly perfect fit for each Nike shoe style.

Using your smartphone’s camera, Nike Fit will scan your feet, collecting 13 data points mapping your foot This scan  can then be stored in your Nike profile and used for future shopping online and in-store. The update should be showing up in Nike’s app in July in the US.


With this new AR feature, Nike says it can measure each foot individually — the size, shape, and volume — with accuracy within 2 millimeters and then suggest the specific size of Nike shoe for the style that you’re looking at. It does this by matching your measurements to the internal volume already known for each of its shoes, and the purchase data of people with similar-sized feet.

As a woman who has shied away from NIKE shoes for years because they always seem to run small for me, this may be the answer to helping people buy not just NIKE shoes, but shoes of all kinds online. OR you can do this.

OR you do what I do , which is visit ADRIAN’S SHOES in Bloomington, and have them not only measure your feet, but find you the brands of shoes that are best for your foot type!