Do you shy away from shoe shopping because you don’t ever seem to get the sizing right? NIKE is ready to change the foot size game with the use of Augmented Reality (AR).
Did you know that three out of every five people are likely wearing the wrong size shoe? That’s partly because the system the industry uses to determine shoe size is antiquated. It’s not just the equipment — essentially a foot ruler with a measurement scale based on a barley corn kernel–but the concept of sizing itself. Length and width don’t provide nearly enough data to get a shoe to fit comfortably. Sizing as we know it is a gross simplification of a complex problem.