The dating app, Plenty of Fish, wants to provide a more open and honest experience for users.

They are banning the use of all filtered photos on profiles.

Plenty of Fish will conduct an audit of their 70 million images on their platform by removing any image they consider to be overly filtered.

From THESHADEROOM.com:

According to @dailymirror, the company will embark on a full audit of the 70 million images on its platform, by removing any images that they consider to be overly filtered. Newly uploaded photos will also undergo the same strict guidelines.

The strict change comes after POF conducted a recent survey of 2,000 single people in the U.S. and 84% stated that they wanted more authenticity in their dating experience on online dating apps. Additionally, 52% of those surveyed also admitted they thought photo filters should be banned from dating apps, and 30% said they have avoided messaging someone on a dating app because their photos were too heavily filtered. This ultimately led POF to encourage current users to present true, unedited photos of themselves on their profiles.

Newly uploaded photos will also be reviewed.

One of the main filters they are targeting is lens filters such as the one’s used on Snapchat. The filter allows users to hide blemishes, look thinner and more.

Susan Saunders 9/19/19