Walmart will stop selling “All Lives Matter” merchandise on its website indefinitely, acknowledging that the phrase has been used to criticize the Black Lives Matter movement.

In a statement the United States’ largest retailer wrote that it “fundamentally believes that all lives do matter and every individual deserves respect…the way some are using the phrase “All Lives Matter” in the current environment intentionally minimized the focus on the painful reality of racial inequality.”

Walmart’s CEO Doug McMillon told employees that the store’s goal is “to help replace the structures of systemic racism…to solidify our belief that, without question, Black Lives Matter.”