- Congratulations to Kristin Bell on the launch of her CBD-enhanced vegan body care brand.
- The brand is called Happy Dance and is a collaboration with the Cronos Group cannabis company.
- “I discovered CBD in 2017 and was blown away by it’s quality , integrity, and consistency,” Bell said. “As a working mom, I turned to CBD skincare as a way to turn down the volume of my life and CBD products have since become an essential part of my self-care routine.”
- Happy Dance is the second brand launched by Bell and one percent of the profits will go to the A New Way of Life Re-Entry Project. A black-owned organization that helps women find homes after being released from prison.
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Happy Dance™ is on a bigger mission than just self-care. That’s why we’re donating 1% of all profits from products sold to @anewwayoflifela Re‑Entry Project, a Black‑owned LA‑based 501(c)(3) organization that provides housing, case management, pro bono legal services, advocacy, and leadership development for women rebuilding their lives after prison.