Rihanna’s Savage X Fenty lingerie line continues to make waves in the fashion industry. This time the company has hired its first little person brand ambassador.
Ri-Ri’s line is known for being inclusive to all shapes and sizes and now 23-year-old Tamera McLaughlin has been added to the fold.
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McLaughlin said this collaboration had been a dream of hers for quite some time, organizing a Savage X Fenty lingerie photoshoot with her manager. She told Buzzfeed, “The week my ordered lingerie shipped, I got an email and it mentioned that they had somehow seen one of my viral videos and Fenty was interested in bringing me aboard as an ambassador! I CRIED IMMEDIATELY. Just that fast, it happened.”
Earlier this month, Savage X Fenty reached a valuation of $1 billion, so it’s clear that Rihanna’s efforts toward diversity and inclusivity in fashion have not gone unnoticed by consumers. As always, she continues to raise the bar and prompt other brands and designers around her to do better.
I personally ordered pieces from the very first SAVAGE X collection, and am still wearing them to this day because they look great!
Susan Saunders 3/3/21