Will I. Am. And Honeywell Unveil a $299 Facemask
Will. i.am. has teamed up with Honeywell to unveil a new facemask that will run you for about $299.
The futuristic mask, called the Xupermask, was made in a partnership with Hollywood costume designer Jose Fernandez who is also responsible for the SpaceX spacesuits.
Xupermask has two three-speed fans, HEPA filters, and noise-canceling earbuds, a microphone, Bluetooth connectivity, oh, and LED glow lights.
You can get a mask of your own beginning April 8 exclusively through the website www.xupermask.com where it will be available in two colors (black and white) and two sizes.
It’s not entirely surprising to see Will.i.am dabbling in face masks. His work in the tech sphere has already seen him release a maligned smartwatch (or two), iPhone accessories, and those aforementioned earbuds. His company i.am+ also acquired a smart home hub maker and tried to buy wireless earphones startup Earin, though that deal fell through. All of which is to say that his music career has been far more successful than his inexorable bid to become a tech entrepreneur.
Susan Saunders 4/7/21