CECRED Hair-Honoring Care, Validated by Science
Photo: COURTESY OF CECRED
You can now have hair like Beyoncé thanks to her new hair care line, Cécred (Sacred)
The line consists of rich conditioners, a shampoo and scalp scrub, a treatment mask, hair oil, and a patent-pending bioactive keratin fertilizer that feeds hair with butter, oils, honey, and fermented rice water inspired by global hair rituals.
The line promises to restore hair’s gloss, making it twice as strong and smooth. It is also said to repair chemical processing damage and enhance hair structure.
The journey of creating Cécred has taken years, and I’m so proud to finally reveal what we’ve been working on,” says Cécred founder and chairwoman Beyoncé Knowles-Carter.
“As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I’ve worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides.”
The line, which is silicone-free and cruelty-free, is scented with the brand’s signature Temple Oud fragrance. The Foundation Collection is now available on www.cecred.com.
Susan Saunders 2/20/24
