Each year, USA TODAY invites the public to register in real time, their responses to the advertisements shown the Super Bowl. The “Ad Meter’s results” are based on voting by tens of thousands of participants, and the results for 2019 are in.
From USA TODAY:
The National Football League finished first in USA TODAY’s Ad Meter, a ranking of Super Bowl ads by consumer rating.That’s a first for the NFL, which finished second in last year’s Ad Meter for a Dirty Dancing parody starring Eli Manning and Odell Beckham Jr. Amazon, which won last year’s crown, finished second this time, in both cases for ads featuring Alexa and a bevy of celebrities.
Ad Meter’s results are based on voting by tens of thousands of registered participants. In its 31st year, Bud and Bud Light have won Ad Meter 14 times.
Here are the Top 5 commercials, in winning order….
The 2019 Winner is the NFL SCORE 7.69
I spent a lot of time during the big game looking up the many females and not NFL player names in this commercial They are: Female youth football player Sam Gordon, sportscaster Beth Mowins, Fortnite gamer Tyler “Ninja” Blevins, and Sarah Thomas, the NFL’s first female official. Thanks TWITTER for the help!
2nd place 2019 goes to Amazon SCORE 7.34
3rd place is Microsoft SCORE 7.07
4th Place goes to Hyndai SCORE 7.05
And in 5th place, VerizonSCORE 6.95
The Top 5 lowest spots, ranked by USA TODAY Ad-Meter.(In this case, being #1 is THE WORST)
1. Burger King, “#EatLikeAndy,” 3.63
2. Wix.com, “Wix.com Official 2019 Big Game Ad with Karlie Kloss,” 3.97
3. TurboTax, “RoboChild,” 4.22
4. Turkish Airlines, “The Journey,” 4.32
5. Persil ProClean, “The Deep Clean Level,” 4.38
Far notice, I have been voter in past Ad-Meter campaigns, and it was fun!
Susan Saunders 2/4/19
