20th Century Fox , one of the most storied names in entertainment is now 20th Television.

A brand we’ve known and loved for over 80 years is no more because Disney wants to avoid confusion with brands they don’t own. (Are there any of those left?)

The new branding cuts “century” and “fox” which could confuse consumers with brands such as “Fox News” and “Fox Sports” which Disney doesn’t have anything to do with.

The famous logo with 20th Television stacked above spotlights will remain with “century” and “fox” omitted. 20th Century Fox was created in 1935 with the merger of Twentieth Century Pictures and Fox Films.

The film studio was home to movie classics such as “Star Wars,” “The Sound of Music,” “Die Hard” and “Home Alone.” Disney will also change the name of the ABC branding for television as well.

Susan Saunders 8/13/20